Roland

Roland Corporation is a Japanese manufacturer of electronic musical instruments, electronic equipment and software. It was founded by Ikutaro Kakehashi in Osaka on April 18, 1972. In 2005, Roland's headquarters relocated to Hamamatsu in Shizuoka Prefecture. It has factories in Malaysia, Taiwan, Japan, and the USA. Having created Ace Electronic Industries Inc in 1960, Ikutaro Kakehashi founded Roland in Osaka on April 18, 1972. While rival companies Moog and ARP targeted professional musicians and academics, Kakehashi, who had no musical training, wanted to appeal to amateurs and hobbyists, and focused on miniaturization, affordability, and simplicity. The "Roland" name was selected for export purposes, as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets. The name was found in a telephone directory, and Kakehashi was satisfied with the simple two-syllable word and its soft consonants. The letter "R" was chosen because it was not used by many other music equipment companies, and would therefore stand out in trade show directories and industry listings. Kakehashi did not learn of the French epic poem The Song of Roland until later.